SOULFORCE BOOK

SOULFORCE: How to Discover Your Artistic Purpose, Create More Freely, & Make Art That Matters

Pre-order your copy today! Available August 2024.

"A deeply inspiring and hopeful vision for how a more fulfilling creative
process can create a better world."

what's ours to do, as artists, in a world gone mad?

A must-read for fans of Julia Cameron and Rick Rubin, Soulforce is a primer for a new generation of artists and creatives who are ready to claim their true potential as creative forces for change.

Many artists, musicians, and creatives share a secret fear: that their art doesn’t really matter, and that it isn’t practical or useful enough to make a tangible contribution to a world in need. 

This couldn’t be further from the truth. 

The purpose of art is to bring us more alive, to connect us with something bigger than our individual selves, to inspire, heal, and bring us together. These are universal human needs whose fulfillment provides a necessary sense of meaning, purpose, and belonging, and without which life becomes a dry, dusty bone. 

However, in order to make art that fulfills this purpose, you first must surmount the challenges inherent to creating art in an extractive, consumer-driven society. 

This thought-provoking book examines how Soulforce—the transformative energy that comes from facing creative challenges from a place of wholeness, aliveness, and connection—can breathe new life into your creative works and empower you to have a new experience of your art and its impact on you, your community, and the world. 

Through his unique Soulforce Arts Approach, Arnold empowers us to see art through the lens of deep humanity and interbeing, and presents a curriculum to help us move from fear, doubt, and disconnection to a place where art becomes a tangible expression of love, life, and the divine in all of us.  

"This book brought me to tears multiple times, I'm a visual artist and haven't been producing much more work for the past few years after some big dark, turbulent times. Joseph's words gave me inspiration to continue down the path of expressing my creative magic and to be with the process of integrating the darkness with the joy."
"This book brought me to tears multiple times, I'm a visual artist and haven't been producing much more work for the past few years after some big dark, turbulent times. Joseph's words gave me inspiration to continue down the path of expressing my creative magic and to be with the process of integrating the darkness with the joy."
"Soulforce touched me deeply, showing me that being kind to my body, heart, and soul is the key to channeling my Soulforce. It healed the place inside me that never felt good enough and, in addition, gave me hope that I can finally move beyond the tendinitis and other physical issues that have been holding me back. I can finally see a way to reclaiming the joy, pleasure, and magic that first drew me music."
"Soulforce touched me deeply, showing me that being kind to my body, heart, and soul is the key to channeling my Soulforce. It healed the place inside me that never felt good enough and, in addition, gave me hope that I can finally move beyond the tendinitis and other physical issues that have been holding me back. I can finally see a way to reclaiming the joy, pleasure, and magic that first drew me music."
"As a professional oboist and music teacher, I love what I do, but it's so frustrating how my career has turned into a grind, living paycheck to paycheck and taking gigs that make me feel less whole. It's draining, and there's this part of me that asks, 'Is this really why I became a musicians? But Joseph's Soulforce has given me a bigger vision that has allowed me to reconnect to my creative life force and has given me a way to be deeply of service through my creative life."
"As a professional oboist and music teacher, I love what I do, but it's so frustrating how my career has turned into a grind, living paycheck to paycheck and taking gigs that make me feel less whole. It's draining, and there's this part of me that asks, 'Is this really why I becampe a musicians?' But Joseph's Soulforce has given me a bigger vision that has allowed me to reconnect to my creative life force and has given me a way to be deeply of service through my creative life."
Photographer

Emily C.

Visual Artist

Pianist

Elena R.

Concert Pianist

Clarinetist

Marie D.

Clarinetist and Music Teacher

Discover a new artistic horizon,
Where Passion meets purpose

Unlock Your Artistic Potential: Discover how to channel your Soulforce, letting it guide both what and how you create.

Artistry with Integrity: Forge a profitable and fulfilling career in the arts, fully aligned with your deeply held values.

Purpose-Driven Creation: Learn how to shape your creative life around a deeper, more meaningful purpose.

Art with Impact: Contribute positively to your community and the planet through the transformative power of your art.

Rediscover Your First Love: Rekindle the creative vitality, enjoyment, and ease that initially ignited your passion for the arts.

A New Path to Effortlessness: Delve into nine potent lessons from the Alexander Technique, designed to alleviate physical discomfort while opening a channel to your unique Soulforce.

Healing from Within: Relieve physical and emotional injuries stemming from outdated, stressful, and mechanical modes of learning and creating.

Coming in August 2024

Don’t miss out on this transformative journey. Pre-order your copy today!

Alyson C, Singer & Violist

“Musical mastery in conservatories is often presented as an ideal to which students must strive and strain. Hard work and long hours are praised, but this attitude takes a real toll on our physical and emotional well-being. Soulforce offers a compelling answer. By addressing the roots of physical and psychological discomfort and providing practical guidance to restore balance, ease, physical freedom, we can achieve a deeper and more authentic form of mastery.”

– Allyson C., Professional Violist

Section 1:

The arts in a world gone mad

While many perceive the arts as sanctuaries of beauty, fulfillment, and wellness, the unsetting reality is that artists and artistic institutions are not immune to the broader challenges plaguing our world.

Rooted in a mindset of separation, we often see ourselves, our world, and our creations as isolated entities rather than as interconnected parts of a whole. The Arts in a World Gone Mad delves into this mindset, offering the Soulforce Arts Approach as a healing remedy.

Section 2:

The heart of Soulforce Artistry

At the core of the arts lies a profound purpose: to come more alive, to awaken to a larger reality, and to promote healing. Yet, amid the hustle and demands of our modern world, this essence can be overshadowed, turning our artistic pursuits into mere routine, devoid of passion.

The Heart of Soulforce Artistry is a call to reconnect. Dive deep into its pages to understand how to tune into the soulful whispers within, ensuring that your art shines with genuine luminosity, authenticity, and heart.

Section 3:

Holistic Values Development

In today’s world, many of our actions and thoughts stem from feelings of division, self-centeredness, and insecurity. This mindset not only contributes to the global chaos we witness but also fuels the myriad challenges artists face, be it physical, emotional, financial, or creative.

Yet, this doesn’t have to be our narrative, By understanding the evolution of individual and societal values, we can pivot towards a more cohesive, compassionate way of life. Holistic Values Development provides a roadmap for this transformation, guiding you towards greater personal fulfillment, enriched artistry, and a more profound impact on the world we share.

Section 4:

Practical Soulforce

Soulforce is the transformative creative energy that emerges when we face life’s challenges from our deepest wholeness, aliveness, and truth. Practical Soulforce outlines tangible methods to harness this energy in your creative endeavors, including in how you create, practice, perform, and teach.

Beyond these techniques, the book also offers an uplifting blueprint for achieving what may seem unattainable: a thriving and meaningful artistic career that seamlessly marries your Soulforce, financial aspirations, and a dedication to the greater good of society and our environment.

MIND-BODY INTERLUDES

Within this book lies an exceptional feature, the Mind-Body Interludes. These interludes serve as a bridge which anchors the Soulforce Arts Approach in your very being, allowing a transformative experience in how you move, exist, and create.
These interludes share nine enlightening lessons from the Alexander Technique, a century-old practice that shifts unwanted tension into unparalleled ease and graceful movement. Through every Mind-Body Interlude, you’ll uncover the keys to liberation from physical constraints, ensuring comfort even during the most demanding artistic endeavors.

Joseph's Journey
To soulforce Artistry

Drawing from a rich tapestry of experiences as a professional violinist, Alexander Technique teacher, and passionate advocate for holistic artistic practices, Joseph Arnold offers a fresh perspective on the arts in today’s world. His diverse experiences, from performing Gypsy Jazz in Philadelphia to volunteering with local community initiatives, have informed his distinctive approach to the arts as not just a medium, but a way of life.

Soulforce is the culmination of Joseph’s journey, sharing insights and practices that promise to reignite the creative spark in artists and reshape how art impacts our communities and world. Dive into his vision and be prepared to see artistry in a transformative new light.

This book is for you if. . .

You want to craft authentic art with the power to heal and connect, but societal norms and traditional techniques push you towards superficiality and a mechanical virtuosity.

You want to experience unbridled creativity, but perfectionism, self-doubt, or physical discomfort holds you back.

You want your art and income to reflect your core values, but worry that financial pressures will compromise authenticity or that this path won't actually sustain you.

You want camaraderie with artists sharing a vision for a better world, yet often feel alone, and fear that sharing this vision will result in being labeled as "crazy" or "too idealistic."

You want your art to make meaningful change in your community and the world, but secretly fear that the arts aren't practical enough to make a "real" change.

soulforce:

How to Discover Your Artistic Purpose, Create More Freely, & Make Art That Matters

Pre-order your copy today! Available in August 2024.

Woman playing piano

"Soulforce taught me a way to approach the piano that feels more real, comfortable, and kind to my body. In addition, I can now see a way that my music can serve something larger than myself, and that allows me to connect with others and make the world a better place."

- Raquel B., Pianist and Translator

Book Coming soon

Contact the Author

If you have inquiries regarding Soulforce or wish to book Joseph for speaking engagements, please get in touch.

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